Corporate history is littered with the bodies of dead phrases, such as “low-hanging fruit” and “mission critical.” (If these two aren’t dead, they should be.) Phrases that are quickly latched onto by the corporate world are typically repeated ad nauseam until they lose any meaning they once had and disappear after serving as a punch line in a Dilbert cartoon (goodbye “synergy,” it was nice knowing you).

One phrase that continues to cling to life, especially related to web development, social media, and email marketing, is “Content is King.” This phrase, referring to the creation of desirable, relevant content being the path to success, has a foothold that it doesn’t appear to be in any danger of slipping out of, most likely due to having actual meaning. Not only is good content required to engage your existing audience and attract new readers, but it is also necessary for the success of your search engine optimization (SEO) efforts.